Borjomi Mineral Water Research Paper Example | Topics and Well Written Essays - 4000 words

Borjomi Mineral Water - Research Paper Example Borjomi mineral water is a famous brand of naturally found mineral water in Central Georgia. Borjomi water is manufactured by IDS Borjomi Georgia, which is a part of the IDS Borjomi International. The carbonated mineral water is extracted from the springs of Borjomi Gorge, a resort town. Mineral water is the largest export industry of Georgia and Borjomi is the leading brand in this industry. IDS Borjomi is internationally recognized for their high-quality water products such as â€Å"Likani†, Bakuriani†, â€Å"Borjomi Springs† and â€Å"Borjomi†. The brand exports their products to more than thirty nations worldwide. IDS Borjomi is the largest mineral water manufacturing company amongst the Baltic and the CIS states. IDS Borjomi operated on the basis of four main principles. These are essential; indulging in continuous expansion, diversifying market and introduction of new products and conducting aggressive market campaigns. IDS Borjomi Georgia  is seen to conduct business on contractual as well as the corporate basis with Bottling Plant N1 and Bottling Plant N2. The company holds the license for extraction of water from the naturally existing springs of Borjomi Gorge. For doing so the company has its own extraction machines and infrastructural facilities. Broadly the company exports their products to various nations in North America, Europe, Asia and Australia. The Switzerland supply chain of Borjomi is managed by the IDS Group itself. The representing firm of the company in Switzerland is Mounted Martigny. The current business plan analyses the prospects of exporting Borjomi to Switzerland. The objective of the paper is to analyze the mineral water industry and target market condition existing in Switzerland so that an efficient export and distribution channel can be set up in the nation for Borjomi.